[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kapeska.cz\/nejde-jen-o-cenu-zbozi-ale-take-o-jeho-pribeh\/#Article","mainEntityOfPage":"https:\/\/www.kapeska.cz\/nejde-jen-o-cenu-zbozi-ale-take-o-jeho-pribeh\/","headline":"Nejde jen o cenu zbo\u017e\u00ed, ale tak\u00e9 o jeho p\u0159\u00edb\u011bh","name":"Nejde jen o cenu zbo\u017e\u00ed, ale tak\u00e9 o jeho p\u0159\u00edb\u011bh","description":"V rozhodovac\u00edm n\u00e1kupn\u00edm procesu hraje v\u017edy velkou roli p\u0159edev\u0161\u00edm cena. Jestli\u017ee si pl\u00e1nujeme koupit n\u011bco nov\u00e9ho, t\u0159eba n\u011bjak\u00fd nov\u00fd kousek do sv\u00e9ho \u0161atn\u00edku, d\u00edv\u00e1me se… ","datePublished":"2020-09-01","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.kapeska.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.kapeska.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kapeska.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kapeska.cz\/wp-content\/uploads\/img_a329807_w2692_t1542367185.jpg","url":"https:\/\/www.kapeska.cz\/wp-content\/uploads\/img_a329807_w2692_t1542367185.jpg","height":0,"width":0},"url":"https:\/\/www.kapeska.cz\/nejde-jen-o-cenu-zbozi-ale-take-o-jeho-pribeh\/","about":["N\u00e1kupy"],"wordCount":432,"articleBody":"V rozhodovac\u00edm n\u00e1kupn\u00edm procesu hraje v\u017edy velkou roli p\u0159edev\u0161\u00edm cena. Jestli\u017ee si pl\u00e1nujeme koupit n\u011bco nov\u00e9ho, t\u0159eba n\u011bjak\u00fd nov\u00fd kousek do sv\u00e9ho \u0161atn\u00edku, d\u00edv\u00e1me se v\u017edy nejen na to, jak moc se n\u00e1m l\u00edb\u00ed, ale tak\u00e9 na to, kolik stoj\u00ed. Existuje cel\u00e1 \u0159ada lid\u00ed, kte\u0159\u00ed se rozhoduj\u00ed \u010dist\u011b na z\u00e1klad\u011b ceny a nakupuj\u00ed p\u0159edev\u0161\u00edm v r\u016fzn\u00fdch akc\u00edch, kter\u00e9 jim zaru\u010duj\u00ed tu nejni\u017e\u0161\u00ed mo\u017enou \u00fatratu. Napadlo v\u00e1s ale n\u011bkdy zamyslet se tak\u00e9 nad t\u00edm, jak\u00fd je \u017eivotn\u00ed p\u0159\u00edb\u011bh zvolen\u00e9ho v\u00fdrobku a za co konkr\u00e9tn\u011b plat\u00edte?  U mnoha ak\u010dn\u00edch v\u00fdrobk\u016f, pr\u00e1v\u011b p\u0159edev\u0161\u00edm z oblasti m\u00f3dy, byste tak pravd\u011bpodobn\u011b narazili na to, \u017ee l\u00e1kav\u00e1 n\u00edzk\u00e1 cena byla vykoupena utrpen\u00edm n\u011bkde na druh\u00e9 stran\u011b zem\u011bkoule. To, na \u010dem my u\u0161et\u0159\u00edme, zaplat\u00ed svou b\u00eddou lid\u00e9 ze zem\u00ed glob\u00e1ln\u00edho jihu. Z konkr\u00e9tn\u00edch statistik mnoha organizac\u00ed m\u016f\u017eete zjistit, jak miziv\u00e9 procento z celkov\u00e9 ceny v\u00fdrobku z\u00edskaj\u00ed ti, kte\u0159\u00ed na n\u011bm odvedou nejv\u00edce pr\u00e1ce. Naopak a\u017e zoufale velk\u00fd d\u00edl si na sv\u00e9 konto p\u0159ip\u00ed\u0161e marketing a p\u0159edev\u0161\u00edm konkr\u00e9tn\u00ed \u201ezna\u010dka\u201c, pro kterou byl v\u00fdrobek zhotoven. To nevede k ni\u010demu jin\u00e9mu, ne\u017e k z\u00e1va\u017en\u00fdm d\u016fsledk\u016fm b\u00eddy lid\u00ed z chud\u00fdch zem\u00ed. Aby u\u017eivili svou rodinu, pracuj\u00ed mnohdy \u0161estn\u00e1ct hodin denn\u011b, bez p\u0159est\u00e1vek a bez n\u00e1rok\u016f na jak\u00e9koli volno v pr\u016fb\u011bhu roku, pracuj\u00ed za mizivou mzdu, bez soci\u00e1ln\u00edho a zdravotn\u00edho poji\u0161t\u011bn\u00ed, ve zdravotn\u011b z\u00e1vadn\u00e9m, rizikov\u00e9m prost\u0159ed\u00ed. Bohu\u017eel, novodob\u00e9 otroctv\u00ed se nevyh\u00fdb\u00e1 ani d\u011btem.  A\u017e tedy budete p\u0159\u00ed\u0161t\u011b volit, co si koup\u00edte, zkuste se poohl\u00e9dnout po v\u00fdrobc\u00edch s certifikac\u00ed, je\u017e zaji\u0161\u0165uje spravedlivou cenu pro p\u011bstitele i v\u00fdrobce, nepodporuje d\u011btskou pr\u00e1ci a bere ohledy na \u017eivotn\u00ed prost\u0159ed\u00ed. Takov\u00e1 je nap\u0159\u00edklad certifikace Fair Trade. Pokud lid\u00e9, kte\u0159\u00ed pro n\u00e1s v\u011bci vyr\u00e1b\u00ed, dostanou za svou pr\u00e1ci spravedliv\u011b zaplaceno, budou moci pracovat za d\u016fstojn\u00fdch podm\u00ednek a jejich d\u011bti budou moci chodit do \u0161koly, nebudou m\u00edt d\u016fvod migrovat sem do Evropy. I zd\u00e1nliv\u011b dra\u017e\u0161\u00ed v\u00fdrobky n\u00e1s tak v d\u016fsledku vyjdou mnohem levn\u011bji.                                                                                                                                                                                                                                                                                                                                                                                         4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nejde jen o cenu zbo\u017e\u00ed, ale tak\u00e9 o jeho p\u0159\u00edb\u011bh","item":"https:\/\/www.kapeska.cz\/nejde-jen-o-cenu-zbozi-ale-take-o-jeho-pribeh\/#breadcrumbitem"}]}]