[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kapeska.cz\/firemni-blog-psat-ci-nepsat\/#Article","mainEntityOfPage":"https:\/\/www.kapeska.cz\/firemni-blog-psat-ci-nepsat\/","headline":"Firemn\u00ed blog: ps\u00e1t \u010di nepsat?","name":"Firemn\u00ed blog: ps\u00e1t \u010di nepsat?","description":"Mysl\u00edte si, \u017ee blogovov\u00e1n\u00ed je ji\u017e za zenitem a s n\u00e1stupem Instagramu a Tiktoku postr\u00e1d\u00e1 smysl? Je \u010d\u00e1ste\u010dn\u011b pravda, \u017ee dne\u0161n\u00ed zrychlen\u00e1 doba nahr\u00e1v\u00e1 kr\u00e1tk\u00fdm… ","datePublished":"2021-10-30","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.kapeska.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.kapeska.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kapeska.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kapeska.cz\/wp-content\/uploads\/wordpress-gb168a51cd_640.jpg","url":"https:\/\/www.kapeska.cz\/wp-content\/uploads\/wordpress-gb168a51cd_640.jpg","height":0,"width":0},"url":"https:\/\/www.kapeska.cz\/firemni-blog-psat-ci-nepsat\/","about":["N\u00e1kupy"],"wordCount":402,"articleBody":"        Mysl\u00edte si, \u017ee blogovov\u00e1n\u00ed je ji\u017e za zenitem a s n\u00e1stupem Instagramu a Tiktoku postr\u00e1d\u00e1 smysl? Je \u010d\u00e1ste\u010dn\u011b pravda, \u017ee dne\u0161n\u00ed zrychlen\u00e1 doba nahr\u00e1v\u00e1 kr\u00e1tk\u00fdm p\u0159\u00edsp\u011bvk\u016fm, kter\u00e9 najdete na zm\u00edn\u011bn\u00fdch s\u00edt\u00edch. P\u0159e\u010d\u00edst cel\u00e9 sd\u011blen\u00ed n\u00e1m zabere n\u011bkolik vte\u0159in a my se tak m\u016f\u017eeme p\u0159esunout d\u00e1le a nas\u00e1t dal\u0161\u00ed informace. P\u0159it\u00e1hne n\u00e1s jedna pe\u010dliv\u011b zvolen\u00e1 fotografie\u2026 P\u0159esto v\u0161ak maj\u00ed blogy st\u00e1le sv\u00e9 pevn\u00e9 m\u00edsto, proto\u017ee n\u011bkter\u00e9 informace pot\u0159ebujeme zapojit do kvalitn\u00edho kontextu. A jak je to s blogy u firem, jsou v\u016fbec t\u0159eba?Je to individu\u00e1ln\u00ed, ale m\u016f\u017eeme \u0159\u00edci, \u017ee firmy maj\u00ed d\u00edky blogu \u0161anci p\u0159edat komukoliv, nejen sv\u00fdm z\u00e1kazn\u00edk\u016fm, p\u0159idanou hodnotu – vy\u0159e\u0161it probl\u00e9m, popsat postup, p\u0159edstavit novinky. St\u00e1l\u00fd z\u00e1kazn\u00edk tak dostane servis nav\u00edc a n\u00e1hodn\u00fd p\u0159\u00edchoz\u00ed, kter\u00fd zabloudil na web p\u0159i hled\u00e1n\u00ed rady, se m\u016f\u017ee velmi rychle rozhodnout, \u017ee se z\u00e1kazn\u00edkem stane, proto\u017ee ocenil vy\u0159e\u0161en\u00ed sv\u00e9ho probl\u00e9mu.Ide\u00e1ln\u00edmi \u010dl\u00e1nky na firemn\u00ed blog tak mohou b\u00fdt nov\u00e9 trendy v odv\u011btv\u00ed, kde se firma pohybuje, rady, jak nakoupit \u010di vybrat konkr\u00e9tn\u00ed produkt, A proto\u017ee lid\u00e9 miluj\u00ed p\u0159\u00edb\u011bhy, je to z\u00e1rove\u0148 i prostor, kde ob\u010das vypustit n\u011bco ze z\u00e1kulis\u00ed – jak vypadaj\u00ed interi\u00e9ry firmy, rozhovory se zam\u011bstnanci, v\u00fdvoj produkt\u016f, vzestupy i p\u00e1dy, pou\u010den\u00ed z chyb, demonstrace hodnot, charitativn\u00ed projekty.Vyb\u00edr\u00e1te nap\u0159\u00edklad reklamn\u00ed oble\u010den\u00ed pro svou spole\u010dnost? Blog – co je nov\u00e9ho Promotextil.cz v\u00e1s navede v\u00fdb\u011brem vhodn\u00e9ho produktu i sezn\u00e1m\u00ed s vlastnostmi materi\u00e1l\u016f, ze kter\u00fdch jsou vyroben\u00e9. Takov\u00e9 blogov\u00e9 \u010dl\u00e1nky nesleduj\u00ed jako c\u00edl n\u011bco prodat, ale dodat zaj\u00edmav\u00e9 informace, kter\u00e9 ve v\u00fdsledku t\u0159eba pomohou s v\u00fdb\u011brem fin\u00e1ln\u00edho produktu. I kdy\u017e se m\u016f\u017ee st\u00e1t, \u017ee se \u010dten\u00e1\u0159 \u010dl\u00e1nkem inspiruje a nakoupit p\u016fjde jinam. Zaj\u00edmav\u00e9 \u010dl\u00e1nky, kter\u00e9 lid\u00e9 budou \u010d\u00edst, mohou spole\u010dnosti pomoci se dostat do pov\u011bdom\u00ed a to u\u017e m\u00e1 ke zv\u00fd\u0161en\u00ed prodej\u016f velmi bl\u00edzko!                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Firemn\u00ed blog: ps\u00e1t \u010di nepsat?","item":"https:\/\/www.kapeska.cz\/firemni-blog-psat-ci-nepsat\/#breadcrumbitem"}]}]